Announcing the Climate Creators to Watch in 2025
Social media creators who are changing the climate narrative through creative and engaging content
Los Angeles, CA - The fourth annual list of Climate Creators to Watch was released today by Pique Action and the Center for Climate, Health, and the Global Environment at Harvard T.H. Chan School of Public Health (Harvard Chan C-CHANGE). The list was first launched in 2022 to recognize social media creators making hopeful and original content that teaches broad audiences about the many ways climate change impacts everyday life and highlights solutions that can lead to a healthier, more sustainable future for all.
Climate change is a complex problem that touches every facet of life—from health care and food systems to more expensive energy bills to extreme weather impacting where people live, learn, and play. But not everyone experiences climate change the same way, which is why we need a variety of messengers and messages to reach people about how they can take climate action.
“We need everyone if we’re going to have a shot at building a sustainable world,” says Kip Pastor, Pique Action’s CEO. “This year, we wanted to profile creators who promote climate solutions in different ways with unique approaches to diverse audiences - like musicians, educators, comedians, and athletes.”
Despite over half of American adults saying they get their news from social media at least some of the time, only a quarter say they hear about global warming on social media at least once a month, according to the Yale Program on Climate Change and George Mason University Center for Climate Change Communication. Creators on this list are helping to fill that gap; collectively, they reach 4 million users with climate content that is accessible and actionable.
“Climate change should be a kitchen table issue, but most people aren’t talking about it with their friends and family. These creators are helping to change that by showing us how to talk about climate change in a way that feels personal and relevant,” says Skye Flanigan, programs director at Harvard Chan C-CHANGE.
The list features creators across multiple platforms including Instagram, YouTube, and TikTok. Posts from creators on this year’s list cover everything from how to fight misinformation about the LA wildfires, ideas for sustainable transportation, how to find a climate-related job, and roundups of good climate news.
“We need more voices in the climate space, more storytellers, more perspectives, more people willing to stand up and speak out. Because the truth is, every one of us has the power to reach someone others can't,” says creator and author Sam Bentley. “So don’t second-guess your impact. Don’t wait for permission. The planet is counting on you to use your voice.”
“Stories help fuel our imagination of the possibility for a better future,” says Sierra Quitiquit, a creator, professional athlete, and entrepreneur.
Climate comedian Esteban Gast added, “Comedy has always helped people process, understand, and make sense of the world around them. For many, comedians have long felt like they could tell you "the truth" in a way that others can't. Also, our climate is changing in a way that impacts literally everyone on earth...so if you're not a "climate comedian” yet, soon you will be.”
“In an era of disconnection, helping people rediscover their childlike sense of love, wonder, and fascination with our planet is the first and most important step towards healing our relationship with Mother Earth,” said sustainability creator Summer Dean.
Pique Action and Harvard Chan C-CHANGE engage with creators on the list by connecting them with Harvard scientists to strategize on best practices on science communication. Previous creators have spoken at the Harvard Chan C-CHANGE Youth Summit on Climate, Equity, and Health, UN climate conferences, and Climate Week NYC, and have been featured in New York Times, LA Times, Teen Vogue, and Earth.org.
Check out the full list:
Sam Bentley (Birmingham, UK) For helping shift the climate conversation from doom to optimism with thoughtful and hopeful insights, reminding us that progress is happening, and everyone can be part of it.
Summer Dean (Los Angeles, CA) For telling stories that weave sustainability into conversations around fashion, wellness and beyond.
Formidable Vegetable (Denmark, Western Australia) For using music to deliver entertaining, informative climate solutions through a signature sound of permaculture funk-swing.
Esteban Gast (Los Angeles, CA) For bringing a fresh sense of levity to an otherwise often gloomy conversation, a comedian making content that’s as fun as it is educational.
Ella Gilbert (London, UK) For being an Antarctic climate scientist who can demystify the role of clouds, polar ice, and scientific methods in a way everyone can understand.
Suzie Hicks (Los Angeles, CA) For teaching educators, parents, and kids of all ages about climate solutions, and for inspiring a new generation to advance climate justice all over the world.
Gittemarie Johansen (Aalborg, Denmark) For empowering us with the tools to incorporate low-waste living, conscious consuming, and green energy into our own lifestyles.
Sage Lenier (New York, NY) For bringing climate action into the classroom, and for replacing climate doom with a focus on climate solutions, ushering in a new generation of climate justice leaders.
Adam Met (New York, NY) For using his platform as a popular indie-pop musician to engage wide audiences on climate action and solutions.
Karishma Porwal (Toronto, ON) For using creative climate storytelling to make us fall in love with dark skies, environmental lore, sustainable living, and more.
Sierra Quitiquit (Park City, UT) For using sports to engage with other athletes, broaden the climate audience, and help humanity live in harmony with nature by helping us understand that we are part of nature.
Nelson ZêPequéno (Los Angeles, CA) For helping us find community and creativity through gardening, art, and reconnecting with nature.
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About Pique Action
Pique Action is changing the conversation on climate change by focusing on solutions and positive stories. They have produced more than 1,000 videos that have amassed more than 35 million views. They are the opposite of doomscrolling! Go to piqueaction.com to find out more.
