Noya
Ep. 36 Using Cooling Towers to Capture CO2This startup is transforming the cooling towers on buildings into carbon capture devices. Using billions of dollars worth of existing infrastructure, Noya can suck CO2 out of the sky at a fraction of the cost of typical direct air capture.
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Why We Made this Film
Thousands of companies are racing to design new solutions for carbon removal as we aim to draw down the trillion tons of CO2 that we’ve released into the atmosphere since the Industrial Revolution. Josh Santos and Daniel Cavero, the co-founders of Noya, have an innovative idea - use existing infrastructure - cooling towers - to do this work.
With over 2 million cooling towers in the US, which already move large amounts of air and water every day, it feels like a natural fit to remove carbon.
The duo even built the early prototype of the company’s machinery in their Bay Area backyard, prompting concerned neighbors to call the bomb squad over the rocket-looking contraption.
This sort of creativity and ambition drew us to this story.
