Adweek: Fighting Climate Doom With Solutions-Focused (and Science-Backed) Inspirational TikToks

“Pique Action offers an alternative to two extremes within climate-related discourse, both of which
can lead to inaction: the feelings of anxious, helpless nihilism inadvertently triggered by climate
coverage aiming to scare people into action (aka climate doom), and the comfortable apathy that results from exaggerating the possibilities of technology to reverse climate change (aka ‘hopium’).”

Read the full feature in Adweek here.

About Pique Action

Pique Action is a new media company on a mission to fight climate change with viral storytelling. We are the opposite of doomscrolling. We make micro-documentaries on big climate solutions. For more information or to sign up for the newsletter, visit www.piqueaction.com.